K Kubacki, D Siemieniako - … in social marketing: Innovative methods to …, 2017 - Springer
This chapter discusses projective techniques, an increasingly popular formative research method in social marketing. Projective techniques involve the provision of ambiguous and …
Surveys of college campuses have found that at least 70% of young adults engage in sexual activities. Although exploration, freedom, and self-discovery in the sexual context are …