The first objective of this study is to test the mediating role of emotional brand attachment in
the relationship between customers' perception of corporate social responsibility (CSR) and …

Sustainable consumption is a growing area of research due to the climate change and
environmental degradation. The present study examines a conceptual model by integrating …

The article explores the role of 'spirituality'in green consumer behaviour. It proposes an
original framework in order to explore the influence of spirituality on green purchasing …

Though spirituality and religiosity play a very significant role in the lives of Asians, they
remain largely unexplored in the domain of consumer behaviour. This study explores their …

Uncertainty, fear, and distress have become prevalent in the lives of US residents since the
beginning of the COVID-19 pandemic. The unpredictable reality of social distancing …

The article theoretically explores and empirically examines the relationship between
spiritually motivated environmentalism (SME) and green purchasing intentions (GPI). Also …

基于心理学的神圣化理论, 以瑜伽粉丝为例, 将消费者神圣感作为中介变量,
消费者精神性作为调节变量, 从消费者神圣感视角构建体育粉丝持久参与的形成机制模型 …

The study aims to uncover the key antecedents of fashion product purchase intention.
Spirituality, traits of vanity, attitude, Subjective Norms (SNs), and Fashion Consciousness …

The investigation of emerging customers and their needs is very crucial for the exploration of
moral aspects in terms of advertisement. The basic purpose of the current study is also to …

Spirituality is where today's generation is seeking respite from work stress, relationship
issues, and tragedies of life or some are on path of self-discovery where they want to …