[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings: a service research agenda
W Batat, W Hammedi - Journal of Service Management, 2022 - emerald.com
Purpose Because new-age technologies are gaining a broader interest among service
scholars and practitioners, it is critical to identify these technologies and examine the roles …
scholars and practitioners, it is critical to identify these technologies and examine the roles …
Adapting research methodology during COVID-19: lessons for transformative service research
Purpose Coronavirus disease 2019 (COVID-19) has created a challenging, yet
opportunistic, environment in which to conduct transformative service research (TSR) and …
opportunistic, environment in which to conduct transformative service research (TSR) and …
Service research priorities: designing sustainable service ecosystems
JM Field, D Fotheringham… - Journal of Service …, 2021 - journals.sagepub.com
This article utilizes input from service scholars, practitioners, reviews of published literature,
and influential policy documents to identify service research priorities that push the …
and influential policy documents to identify service research priorities that push the …
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
Scholars and practitioners have long acknowledged the importance of offering superior
service quality in creating long-term bonds between customers and their brands. However …
service quality in creating long-term bonds between customers and their brands. However …
Robotic transformative service research: deploying social robots for consumer well-being during COVID-19 and beyond
Purpose Besides the direct physical health consequences, through social isolation COVID-
19 affects a considerably larger share of consumers with deleterious effects for their …
19 affects a considerably larger share of consumers with deleterious effects for their …
Design for service inclusion: creating inclusive service systems by 2050
Purpose The purpose of this paper is to challenge service researchers to design for service
inclusion, with an overall goal of achieving inclusion by 2050. The authors present service …
inclusion, with an overall goal of achieving inclusion by 2050. The authors present service …
Exploring how internet services can enhance elderly well-being
C Bianchi - Journal of Services Marketing, 2021 - emerald.com
Purpose This study aims to investigate how Internet services can improve the well-being of
elderly consumers. Drawing on transformative service research (TSR) and technology …
elderly consumers. Drawing on transformative service research (TSR) and technology …
Transformative service initiatives: enabling access and overcoming barriers for people experiencing vulnerability
S Boenigk, AA Kreimer, A Becker… - Journal of Service …, 2021 - journals.sagepub.com
Transformative service initiatives (TSIs) refer to activities by organizations (public, private,
nonprofit) or volunteers to serve people experiencing vulnerabilities, including long-term …
nonprofit) or volunteers to serve people experiencing vulnerabilities, including long-term …
Commentary: transformative service research and social marketing–converging pathways to social change
Purpose The purpose of this paper is to discuss two parallel but distinct subfields of
marketing that share common interests (enhancing consumers' lives and improving well …
marketing that share common interests (enhancing consumers' lives and improving well …