Despite scholarly debate on the topic of success, how women define career success
remains unclear. For many decades, research on the concept of success has largely used …

Purpose The scarcity of women in advertising creative departments has been reported
globally, particularly in creative managerial roles. This study goes a step beyond this …

By 2020, brands will invest half of their marketing budget on Internet advertising. The
Internet has effective potential in advertising, and it can mold stereotypical roles for future …

Purpose This paper presents a sociological analysis of the advertising industry's leadership
styles and role models in England using masculinities in behaviour (“blokishness”) as a …

The increased visibility of gender issues in society has inspired a trend among marketing
companies: female empowerment. Marketers are working with clients and developing …

This interdisciplinary work provides insight into why 2018 was a pivotal year for women in
American advertising. Specifically, the study uses quantitative and qualitative methodology …

Across communication industries, women face barriers and a Catch-22 situation at all
organisational levels and suffer from cultural masculinities. Offering a systematic overview of …

Purpose This study aims to explore sexist codes in the creative departments of Chilean
advertising agencies, where women represent only 4.7% of all creatives …

This article delineates the outcomes of the design and validation procedure of the Macho
Behavior and Perception of Positive Masculinities Attitudes Scale within Complex …

In this article, we explore the role of bodies, housing, and mobility as infrastructures of care
for low-income women living in peripheral neighbourhoods in Santiago, Chile. Drawing on …