Tujuan dari penelitian ini adalah menganalisis pengaruh sikap lingkungan dan kepedulian lingkungan terhadap perilaku pembelian hijau dengan gender sebagai variabel moderator …
R Zahara - Siber Journal of Advanced Multidisciplinary, 2024 - research.e-siber.org
The purpose of this study is to analyze the effect of environmental attitudes and environmental concerns on green purchasing behavior with gender as a moderator variable …
Prior studies on luxury consumption have mostly concentrated on conspicuous consumption; however, there is a dearth of research on consumers' self-conceptual …
A Kiruthiga, A Jayakumar - 2021 - researchgate.net
The green advertising is tending of new-fangled communication media, the green advertisement is an instigation as the regards of new media for environmental protection …
This study aims to find the impact of environmental awareness on consumer attitudes for selected green products. The research was done on 600 respondents, both professionals …