This study provides an overview of the evolution of the body of knowledge, current research
streams, potential new domains, and theoretical models of interest for neuromarketing …

Along with the increasingly high level of digital media consumption, organizations'
expenditure on online promotional activities is constantly and dynamically growing. At the …

The limitations of self-report techniques (ie, questionnaires or surveys) in measuring
consumer response to advertising stimuli have necessitated more objective and accurate …

Prior literature in the field of corporate social responsibility (CSR) has largely focused on
investigating its relationship with organizational-related outcomes, whereas the impact of …

The growth of online transactions coupled with the worldwide expansion of Internet-based
information exchange has triggered fear, distrust and risk among online consumers. Despite …

Accompanying the growing call for ecological sustainability, environmental advertising is
playing an increasingly important role in green marketing to foster environmental concern …

In the fast-paced modern life, short video advertising has become the focus of digital
marketing due to its convenience and efficiency. However, with the intensification of …

The psychological processes that predict behaviour can be influenced by the approaches
taken in environmental awareness messages. The persuasiveness generated by different …

As a common neurological disorder in early childhood and adolescence, an efficient and
accurate diagnosis of Attention-Defect/Hyperactivity Disorder (ADHD) has always been one …

Dependable online payment systems (e-payments) are fundamental in promoting future
online purchases. Yet little research has focused on either the differences between secure …