The evolution of artificial intelligence (AI) has drastically changed the dynamics of today's
business world. One of the most significant applications of AI is in the field of marketing …

In this chapter, the growth and utilisation of digital technologies in the Indian education
system during the COVID-19 pandemic have been illustrated. During a pandemic lockdown …

In the 21 st century the online technology as updated with high performance and used
widely by all users. In top five the Digital Banking Sector is also one which makes use of …

The financial markets have been significantly influenced by Covid19. Investors have
reallocated their portfolios as a result of changing expectations for risk and return. In both …

The purpose of this paper is to document the impact of movies/cinema on Indian culture and
to investigate the ongoing cultural transformations that have happened over a point of time …

This study investigates tourism growth with the role of green digital technologies and green
human resource management (GHRM) in China. We applied a fuzzy analysis technique …

The Indian economy was a traditional economy with majority of people having a preference
towards home cooked food which consist of nutritional value. This was a major challenge to …

In this paper the performance evaluation of Indian mutual funds is carried out through
relative performance Daily closing NAV of different schemes have been used to calculate …

The success of the most competitive companies throughout the world, including higher
education institutions, lies in their highly skilled employees on which these institutions spend …

Banking sector is indispensable in our routine life, as it encourages the customers to
ameliorate themselves in the digital world. Here the customers include the general public …