This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …

This study aims to examine the role of social media marketing on the performance of micro-,
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …

COVID-19 pandemic has brought the world into economic recession. This study aims to
present an analysis of the readiness of creative e-commerce in Indonesia. Data was …

Entrepreneurial ideation has gained robust prominence in the educational context, being a
prominent variable in predicting the entrepreneurial intention of students. Thus, this …

Competitive Strategy is defined as the long-term plan of a particular company to gain a
competitive advantage over its competitors in the industry. The purpose of this study was to …

Purpose The purpose of the current paper is to identify the factors responsible for achieving
business sustainability. This paper further attempts to develop a conceptual framework that …

This research aims to examine the effect of customer orientation on SME performance, and
the role of adoption of social media on the relationship between customer orientation and …

The development of Internet technology can affect firm value through the use of social media
by business people. Nowadays, social media affect businesses of all sizes in several …

Purpose Mobile e-commerce has brought convenience to consumers. But for goods such as
shoes, mobile e-commerce has failed to provide the same experience as consumers would …

The changes in our daily lives, or, which have been called the" new normal," have an
implication in the shifting of tradition to online business activities. This study aims to explore …