In recent years, the inclination toward eating out has become a prime choice everywhere. It
is the result of working parents, micro family, and disposable income. People are looking for …

This case study is on customer satisfaction towards ambiance of facilities, service, and food
quality from a behavioural perspective. The study is aimed at investigating customer …

For the retail business to run successfully and to improve sales, the critical component is to
display its products and services in a visually appealing manner. Retail merchandising …

The study examined the factors affecting customers' repeat patronage in Southwest Nigerian
fast-food restaurants. Primary data were source through questionnaire administration. Six …

Purpose: In a market where prices and quality are fiercely competitive, companies have
overflowed the market with a number of suitable brands. In the competitive business world of …

Both transformative and collaborative marketing have been signaled as the future of
marketing in Business to Business (B2B) context. While the earlier motivation for both was …

This conceptual study examines the critical managerial issues that restaurateurs face in the
Indian restaurant industry, which is experiencing significant growth. The study highlights the …

ABSTRACT Customer Relationship Management (CRM) evolved from marketing intending
to satisfy customers with products and services through exchange processes better than …

Modern day restaurants offer multiple service offerings which are tangible as well as
intangible in nature, this research work is dedicated towards analysing the impact of both the …

Fast-food chains have been a part of the new Indian way for some time now. The new
generation relish on this sector for their food cravings, celebrations of achievements, and …