Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach
The theory of consumption values (TCV) explains consumer behavior by examining the
underlying values that drive consumption choices. TCV is prominent across various …
underlying values that drive consumption choices. TCV is prominent across various …
Investigating customers' purchase intentions for electric vehicles with linkage of theory of reasoned action and self-image congruence
Purpose In recent years, the global focus has increasingly shifted toward the adoption of
electric vehicles (EVs) due to growing concerns about environmental sustainability and the …
electric vehicles (EVs) due to growing concerns about environmental sustainability and the …