Impact of digitalization on customers' well-being in the pandemic period: Challenges and opportunities for the retail industry
Order increases, supply chain disruptions, changing customer behavior, store closures, and
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
[PDF][PDF] The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review
A Reyes-Menendez, JR Saura, F Filipe - PeerJ Computer Science, 2019 - peerj.com
In the last several decades, electronic word of mouth (eWOM) has been widely used by
consumers on different digital platforms to gather feedback about products and services from …
consumers on different digital platforms to gather feedback about products and services from …
[HTML][HTML] Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence
F Yang, J Tang, J Men, X Zheng - Journal of Retailing and Consumer …, 2021 - Elsevier
This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …
“Why do we buy green products?” An extended theory of the planned behavior model for green product purchase behavior
Many consumers are concerned about environmental issues and have expressed interest in
purchasing green products. However, actual sales of green products are still not as high as …
purchasing green products. However, actual sales of green products are still not as high as …
A study of college students' intention to use metaverse technology for basketball learning based on UTAUT2
F Yang, L Ren, C Gu - Heliyon, 2022 - cell.com
Recent advancements in virtual reality technology have attracted increasing attention from
enterprises and scholars, and many new related products have been launched. Due to the …
enterprises and scholars, and many new related products have been launched. Due to the …
Investigating the acceptance of mobile library applications with an extended technology acceptance model (TAM)
Mobile applications are getting a great deal of interest among researchers due to their
proliferation and pervasiveness, especially in the context of digital libraries of educational …
proliferation and pervasiveness, especially in the context of digital libraries of educational …
See now, act now: How to interact with customers to enhance social commerce engagement?
J Xue, X Liang, T Xie, H Wang - Information & Management, 2020 - Elsevier
Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …
Differences in perceptions about food delivery apps between single-person and multi-person households
The growth in mobile communications is a significant reason attributed to the O2O
commerce explosion in China. Mobile applications have seized this opportunity adapting it …
commerce explosion in China. Mobile applications have seized this opportunity adapting it …
Understanding the determinants of mobile banking continuance usage intention
Purpose The quality of people life and efficiency of banks can be improved by mobile
banking (m-banking). The long-term success of m-banking depends on its constant use. The …
banking (m-banking). The long-term success of m-banking depends on its constant use. The …