Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention
Purpose This study aims to answer an important question of how brand-related
communications, including advertising and sales promotion contents, which are …
communications, including advertising and sales promotion contents, which are …
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …
the competitive position of a brand and its equity. However, little empirical research exists in …
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance
P Foroudi - International journal of hospitality management, 2019 - Elsevier
This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …
of literature review and primary data analysis. This study explains that brand signature …
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …
The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation
In today's competitive business environment, organizations are always seeking for valuable
practices to build a strong brand and enhance purchase intention. Accordingly, this study is …
practices to build a strong brand and enhance purchase intention. Accordingly, this study is …
Analyzing antecedents and consequences of multidimensional green brand equity: 多维绿色品牌资产的前置因素和后向结果研究
MI Ishaq, E Di Maria… - The Service Industries …, 2022 - Taylor & Francis
摘要随着消费者对环境问题的日益重视， 越来越多的酒店经营者正在进行业务转型，
以实现可持续发展承诺， 并获得更高的品牌资产。 在此背景下， 现有研究致力于检验酒店业 …
以实现可持续发展承诺， 并获得更高的品牌资产。 在此背景下， 现有研究致力于检验酒店业 …
The impact of brand communication on brand equity through Facebook
B Schivinski, D Dabrowski - Journal of Research in Interactive …, 2015 - emerald.com
Purpose–The purpose of this article is to fill the gap in the discussion of the ways in which
firm-created and user-generated social media brand communication impacts consumer …
firm-created and user-generated social media brand communication impacts consumer …
Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
This study examines the relationships between consumers' authenticity perception and four
brand equity dimensions (brand awareness, brand association, perceived quality, brand …
brand equity dimensions (brand awareness, brand association, perceived quality, brand …
Masstige model and measure for brand management
J Paul - European Management Journal, 2019 - Elsevier
The purpose of this article is to reconceptualize the term “masstige”(Mass Prestige)
marketing, develop a masstige model for brand management, and extend the use of the …
marketing, develop a masstige model for brand management, and extend the use of the …