Chatbots are used frequently in business to facilitate various processes, particularly those
related to customer service and personalization. In this article, we propose novel methods of …

The academic research on branding of consumer products and services is increasingly
considering the degree of connectedness between consumers and brands as a key issue of …

This book critically explores sport-related tourism drawing on the fields of sport
management, the sociology of sport, consumer behaviour, sports marketing, economic …

In this mini-review, we shed light on the important, yet under researched topic area in sport
management–understanding the role that emotion plays for members of sport fan …

Surfers are characterized by the time and effort they invest in surfing and their propensity to
travel in search for the perfect wave. In spite of such characteristics and the economic …

Purpose–This study aims to examine the relationship between social influence and
consumers' self-expression through brands. It considers susceptibility to interpersonal …

Purpose–Sport is a global product and service that many people around the world enjoy
playing, watching and participating in. Whilst there has been an abundance of global media …

The consumer adoption of digital media has warranted much attention over the last decade.
However, relatively little has been written about how digital media has impacted upon brand …

Purpose–The purpose of this paper is to understand the relationships Generation Y females
have with fashion brands online. Specifically, it examines the role of the internet and social …

Purpose The purpose of this study is to examine the antecedents and consequences of halal
brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic …