Purpose‐The purpose of the paper is to present a review of the human resources (HR)
research that has been published over the past ten years in discipline-based and hospitality …

The role of corporate brand and product brand in consumer decisions is well documented in
marketing literature. However, the application of these brands in human resource …

Leveraging social media to enhance recruitment effectiveness: A Facebook experiment |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

The present study examined university students¡¯ perceptions of compensation and benefits
offered by companies they seek to work for upon graduation. An extensive review of the …

The extant literature has suggested that high-performance human resources practices
(HRPs), such as employee training, employment security, and a results-oriented appraisal …

In this article, we first examine the role of perceived credibility of three information sources—
customer reviews, employee testimonials and corporate communication in influencing a job …

While most studies of corporate social responsibility (CSR) have been conducted at the firm
level, there is a nascent interest in research at the individual, particularly the employee, level …

In this paper, we observe the effectiveness and boundary conditions of portfolio advertising,
ie an advertisement in which a corporate brand is presented with its product brand portfolio …

This study aims to examine the role of employer brand equity mediation in relation to product
brands, corporate brands, corporate marketing efforts in social media and the intentions of …

Brand psychological ownership can be defined as a psychological experience producing
positive brand attitudes and brand cognitions, such as a feeling of ownership towards a …