While the customer experience (CX) concept has rapidly gained traction in recent years, its
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …

This chapter reviews the methods available to hospitality and tourism researchers to perform
moderation analysis with continuous variables in partial least squares structural equation …

Purpose This study aims to investigate consumer ethnocentrism and determine its impact on
actual purchasing behavior in relation to six product categories. It also examines the role of …

This study aims to investigate the relationship between local host-tourist interaction,
perceived service quality (PSQ), relationship quality (RQ), memorable tourism experience …

Purpose Studies in hospitality and tourism have seldom investigated the role of employee
commitment to building customers' attitudinal loyalty. This study examines the impact of …

Purpose Building on stimulus organism response theory, the current study examines the
influence of channel integration quality dimensions (channel service configuration and …

Purpose The experiential value scale (EVS) has been widely applied in hospitality literature
in a postconsumption manner to predict organizational outcomes; however, it lacks a key …

Purpose This paper aims to examine the effects of natural plants on satisfaction and loyalty
in the hospitality servicescape and provides a theoretical framework explaining the …

The study examines the mediating effects of relationship quality (RQ) on the link between its
antecedents and loyalty as well as the impacts of individual antecedents of RQ on the two …

International organizations, governments and companies are increasingly committed to
developing measures that encourage adoption of sustainable consumption patterns among …