Previous studies in the context of Burkina Faso have shown the link betweenequity and
customer relationship management. The purpose of the present study is to show the …

The use of fair practices in the treatment of customers is an imperative prerequisite for
companies' success in the West African context. Thus, equity and ethical marketing practices …

Purpose–Ethical practices are necessary in marketing for customer satisfaction. The
purpose of this paper is to show that fair practices from business to customers bring a …

In the contemporary era, the phenomenon of social enterprises (SE) exerting influence on
global socio-economic advancement has garnered substantial attention, bearing profound …

Business ethics is capital for both customer satisfaction and growth in a world where
competition is a distinctive constituent for companies' unrelenting existence. The purpose of …

The objective of the study was to assess the service quality of private banks and its impact
on customer satisfaction and customer loyalty. The importance of this study is that it focuses …

Abstract Service quality is closely related to customer satisfaction. Intense competition
makes banking a susceptible industry to customer service and satisfaction. Service quality …

The banking sector of Pakistan is in extreme crisis. There is a need for a deeper
understanding of the problems surrounding poor service standards and performance in this …

Banks are now facing greater competition on a global scale. In Machakos Town, new banks
are frequently emerging, all attempting to capture a significant market share. Customers are …

Strategic orientation guides firms to continuously deliver value to the customer to remain
relevant in a very dynamic and competitive business environment. This study explores how …