[图书][B] Foreign languages in advertising: Linguistic and marketing perspectives
J Hornikx, F Van Meurs - 2019 - Springer
The use of foreign languages in advertising is not a new phenomenon. Fries (2007)
classifies different ways in which foreign languages were employed in news reports and …
classifies different ways in which foreign languages were employed in news reports and …
An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers' gaze, cognitive and emotional responses.
F Giakoni, M López, F Segado… - SPORT TK-Revista …, 2022 - revistas.um.es
Es difícil evaluar la eficacia real del patrocinio de los esports para una marca. Una primera
aproximación sería calcular la visibilidad de los anuncios de las marcas durante una …
aproximación sería calcular la visibilidad de los anuncios de las marcas durante una …
First language as a determinant of implicit and explicit language attitudes: Catalan/Spanish bilinguals' general language attitudes and response to language choice in …
A van Hooft, F van Meurs, M van de Wouw… - Folia …, 2023 - degruyter.com
This study aims to contribute new insight into the study of languages in contact by comparing
the implicit and explicit general language attitudes of bilingual individuals towards their first …
the implicit and explicit general language attitudes of bilingual individuals towards their first …
Análisis De La Estrategia Visual Y Eficacia Publicitaria En Espectadores De Esports Por Streaming
F Giakoni-Ramírez, AM Serrano… - Cultura, Ciencia y …, 2024 - ccd.ucam.edu
La evaluación de la eficacia publicitaria es una herramienta importante, tanto para acciones
de marketing como institucionales, que busca obtener percepciones favorables de los …
de marketing como institucionales, que busca obtener percepciones favorables de los …
[PDF][PDF] Presence and representation of female scientists in the Spanish press.
E Aladro Vico, G Padilla Castillo… - Revista Latina de …, 2014 - Citeseer
Abstract Introduction: This R&D project is based on the hypothesis that female scientists are
invisible in the Spanish media. Objectives and methods: To test this hypothesis and to …
invisible in the Spanish media. Objectives and methods: To test this hypothesis and to …
Analysis of visual strategy and advertising effectiveness on streaming esports viewers
FV Giakoni Ramírez… - …, 2024 - repositorio.ucam.edu
La evaluación de la eficacia publicitaria es una importante herramienta, tanto para acciones
de marketing como institucionales, que busca obtener percepciones favorables de los …
de marketing como institucionales, que busca obtener percepciones favorables de los …
Neuromarketing applied to communication as neurocommunication in WOS: bibliometric reviews and a guide to the first twenty years of the 21st century, from 2001 to …
A González-Morales, F Muñoz-Leiva… - 2023 - researchsquare.com
The objective of this article is to carry out a bibliometric study on the scientific publications on
neuromarketing applied to communication as neurocommunication that have been indexed …
neuromarketing applied to communication as neurocommunication that have been indexed …
[PDF][PDF] Análisis de lA estrAtegiA visuAl y eficAciA publicitAriA en espectAdores
F Segado, F Giakoni, A Manzanares, F Segado - core.ac.uk
La evaluación de la eficacia publicitaria es una herramienta importante, tanto para acciones
de marketing como institucionales, que busca obtener percepciones favorables de los …
de marketing como institucionales, que busca obtener percepciones favorables de los …
Ethnic Language
J Hornikx, F van Meurs, J Hornikx… - Foreign Languages in …, 2020 - Springer
This chapter deals with the third language strategy distinguished in this book: the use of
language to appeal to ethnicity. It describes interest in ethnic language in advertising as an …
language to appeal to ethnicity. It describes interest in ethnic language in advertising as an …