Achieving the promised benefits of a new technology is closely tied to its sustained use. The
dominant approach has been to predict use based on behavioral intention. Central to this …

Understanding the antecedents and their effects on satisfaction is crucial, especially in
consumer marketing. Most investigations in marketing research have used the Expectation …

The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …

This research aimed to identify structural associations among image, satisfaction, trust,
lovemarks (love and respect for a particular brand) and brand loyalty for name-brand coffee …

Consumers can conduct mobile commerce via their smartphones. They can search for
products and when ready, they pay and have the products delivered to their homes. By …

Artificial intelligence (AI) in the context of customer service, we define as a technology-
enabled system for evaluating real-time service scenarios using data collected from digital …

Purpose This study aims to investigate the actual usage (AU) of digital payment systems by
the consumers during the period of demonetization (from November 9, 2016 to December …

Research on the word-of-mouth intention of consumers has received increasing attention in
hospitality research. However, little research has explored the effect of green image on the …

October 2015 marks the deadline for merchants in the US to accept Europay Mastercard and
Visa (EMV) payments, or else be liable for fraud. Within this new context, and corroborated …

The dramatic increase in social media use has challenged traditional social structures and
shifted a great deal of interpersonal communication from the physical world to cyberspace …