This study examines the expanding field of medical tourism with an emphasis on strategies
for marketing and entrepreneurship. The literature on the entrepreneurial components of …

Technology has been rapidly transforming the marketing discipline over the years, with
significant advancements. In this context, artificial intelligence (AI) and machine learning …

In today's data-driven marketing landscape, predicting customer responses to marketing
campaigns is essential for optimizing both engagement and Return On Investment (ROI) …

This research investigates the impact of the technologies through an integrated Fuzzy
Analytic Hierarchy Process (F-AHP) and VIKOR model to determine their viability as a …

This perspective explores the integration of neuromarketing and the metaverse in
understanding and influencing consumer behavior. Neuromarketing combines …

This chapter aims to determine the role of cryptography in the provision of secure
applications of business intelligence and data analytics. Through this, the legal implications …

This research examines the impact of digital marketing (DM), through the integration of
artificial intelligence (AI), on business performance (BP) in the Moroccan context. Utilizing a …

In the century of artificial intelligence (AI), this study looks at by means of what influencer
marketing has exchanged over opportunity. AI electronics like natural language processing …

The main focus of this thesis is to investigate profitability and KPIs in influencer marketing
strategies. It has been developed in order to explore the extent to which these tactics …

In today's dynamic and competitive business environment, marketing intelligence systems
(MIS) are vital tools that empower organizations to understand the market, monitor …