Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

Purpose This paper aims to propose user experience sharing (UES) as a customer-based
initiation of value co-creation pertaining to service provision, which represents customers' …

This article highlights–and compares–the effects of communicating with customers in social
media with either one-way communication or dialogue. In an experiment, the authors let …

Purpose This research seeks to investigate how in-store mobile use affects store loyalty
directly or indirectly via the mediation of store value and whether social influence moderates …

Modern consumers are engaged in online communities where interaction with paying and
non-paying customers impacts their knowledge and perceptions of marketing strategies …

Purpose–While the concept of consumer sophistication (CS) has been the focus of various
studies on consumers' consumption behavior, limited research has empirically investigated …

Cette recherche vise à éclairer la problématique controversée de l'effet de la préparation de
l'achat en ligne sur le comportement de magasinage au sein du point de vente réel dans le …

Today's smart consumers are intelligent consumers with multiple roles in the digital
consumption environment. Consumer smartness refers to the multi-dimensional qualities …

This thesis examines consumer initiated value co-creation behaviour in the context of
convergent mobile online services using a Service-Dominant logic (SD logic) theoretical …

The concept of consumer intelligence or consumer savvy is defined and the way in which
this can be measured is examined with a view to determining if and how being perceived to …