A novel advertising media selection framework for online games in an intuitionistic fuzzy environment

JH Dahooie, M Estiri, M Janmohammadi… - Oeconomia …, 2022 - ceeol.com
Research background: The critical role of online games in e-commerce and the great
competition among providers to enhance market share has significantly increased the need …

[引用][C] Multi-product dynamic advertisement planning in a segmented market

PC JHA, S AGGARWAL, A GUPTA, K Arshia… - Yugoslav Journal of …, 2017