The role of cognitive and demographic profile of future managers on product elimination decisions
H Estelami, M G. Nejad - Journal of Research in Marketing and …, 2023 - emerald.com
Purpose The purpose of this research is to determine how managers' decisions to
discontinue products may be affected by their cognitive and demographic characteristics …
discontinue products may be affected by their cognitive and demographic characteristics …
Optimal advertising duration for profit maximization
The current research elucidates the advertising scheme of automotive innovation by
incorporating the various stages of the product life cycle. The study proposes an empirical …
incorporating the various stages of the product life cycle. The study proposes an empirical …
Differential evolution approach to determine the promotion duration for durable technology product under the effect of mass and segment-driven strategies
Promotion plays an important role for the success of a product in the market and accounts for
a large portion of the firm's expenditure. This calls for judicious planning so that the …
a large portion of the firm's expenditure. This calls for judicious planning so that the …
Implicaciones de comercialización de marcas con promociones. Relación entre las actividades promocionales de marcas de electrodomésticos y la intención de …
JLQ Rueda - … Papers. Maestría en gerencia estratégica de …, 2016 - revistas.poligran.edu.co
ResumenEl objetivo de esta investigación es analizar la influencia de las actividades
promocionales en el sector de electrodomésticos en el comportamiento o intención de …
promocionales en el sector de electrodomésticos en el comportamiento o intención de …
Role of operations Research in Advertising
AD Vichare, PS Abhang - Sansmaran Research Journal, 2021 - search.proquest.com
Marketing to their potential customers of a particular sendee or product is definitely a crucial
task. Advertising efficiently and effectively of any product or sendee is best key for marketing …
task. Advertising efficiently and effectively of any product or sendee is best key for marketing …
Working paper respecto a la relación entre las actividades promocionales sobre la imagen la marca de producto e intención de compra aplicado a la categoría de …
JLQ Rueda - … Papers. Maestría en gerencia estratégica de …, 2017 - revistas.poligran.edu.co
Entendiendo que el presente documento constituye un" Working Papers" cuyo propósito es
alojar el avance de los proyectos de investigación desarrollados en la Maestría de la IUPG …
alojar el avance de los proyectos de investigación desarrollados en la Maestría de la IUPG …
[PDF][PDF] Faculty Details proforma for DU Web-site
C Profile - 2013 - xn--e2b2a0cj.xn--j2bsq2bc9f.xn …
4. Dinakaran, J., Chandra, A., Vikram, K., Chamoli, K., Tambat, S. & Rao, KS 2019.
Responses of soil carbon, nitrogen, microbial activity, bacterial community composition and …
Responses of soil carbon, nitrogen, microbial activity, bacterial community composition and …