Tendencias e impacto de la inteligencia artificial en comunicación: cobotización, gig economy, co-creación y gobernanza

JMT López - Fonseca, journal of communication, 2021 - revistas-fonseca.com
TENDENCIAS E IMPACTO DE LA INTELIGENCIA ARTIFICIAL EN COMUNICACIÓN:
COBOTIZACIÓN, GIG ECONOMY, CO-CREACIÓN Y GOBERNANZA Page 1 Fonseca …

Efectos de la inteligencia artificial en las estrategias de marketing: Revisión de literatura

CAC Sánchez - ADResearch: Revista Internacional de …, 2021 - dialnet.unirioja.es
En la actualidad, existen una gran cantidad de organizaciones compitiendo entre ellas y
resulta imprescindible el uso de la tecnología para generar un mayor impacto en los …

[PDF][PDF] Intention to use intelligent conversational agents in e-commerce among Malaysian SMEs: an integrated conceptual framework based on tri-theories including …

AO Ikumoro, MS Jawad - … Journal of Academic Research in Business …, 2019 - academia.edu
Abstract Despite Industrial Revolution 4.0-related awareness, assessment, support, and
training from the government and relevant agencies, the adoption rate of digital technologies …

[PDF][PDF] The impact of digital marketing success on customer loyalty

AAS Mohammad - Marketing i menedžment innovacij, 2022 - zbw.eu
Customer loyalty is often seen as one of the decisive factors in determining the fate of
organizations. In the age of digitization, organizations should think of advanced strategies to …

Pazarlamada yeni bir pencere: Dijital pazarlama

Y Gedik - Journal of Business in the Digital Age, 2020 - dergipark.org.tr
The rapid development of social networks and technology has led to major changes in the
way businesses communicate with consumers. Internet and digital marketing have become …

Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant

S Purwanto, DH Perkasa - … dan Aplikasi Bisnis, 2022 - ejournal.imperiuminstitute.org
This research was conducted on the garment manufacturing industry in Sukabumi, West
Java during the COVID-19 pandemic. The purpose of this study was to examine the effect of …

[HTML][HTML] DIGITAL MARKETING MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

D Dašić, V Vučić, Ž Turčinović… - Економика пољопривреде, 2023 - cyberleninka.ru
The article contrasts digital and conventional marketing while also examining the
fundamentals of the idea of digital marketing, as well as its structure and characteristics in …

Pemberdayaan Masyarakat Melalui Pelatihan Kewirausahaan dan Pemasaran Digital Pada Masa Pandemi Covid-19 di Masjid Muhammad Jayak

B Harahap, EH Hasibuan… - Mejuajua: Jurnal …, 2022 - jurnal.yaspenosumatera.org
Abstract Masyarakat Lingkungan VII Kelurahan Sei Sikambing C-II beserta wirid remaja
Masjid Jamik dan khusu jamaah banyak yang menggantungkan penghasilannya melalui …

Sosialisasi Penggunaan Digital Marketing Bagi Usaha Mikro, Kecil dan Menengah di Era Digitalisasi Pada Mahasiswa Program Studi Kewirausahaan

B Harahap, MI Al Qohirie… - Mejuajua: Jurnal …, 2022 - jurnal.yaspenosumatera.org
Mahasiswa program studi kewirausahaan adalah salah satu program studi yang diminati
oleh calon mahasiswa di Universitas Battuta, dan mahasiswa di program studi ini banyak …

Developments in B to B and B to C marketing and sales automation systems

M Stone, N Woodcock - Journal of Business-to-Business Marketing, 2021 - Taylor & Francis
Purpose This viewpoint article considers the impact of the latest developments in information
and communications technology on the automation of and support for marketing and sales. It …