The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shopping experiences. However, in many non …

Purpose This paper aims to provide a review of literature directions regarding the potential
impact of fintech operators on the financial services market globally. This paper reviews the …

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

We develop a hypothesis that the growth of financial technology (FinTech) negatively
influences bank performance. We study the Indonesia market, where FinTech growth has …

The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Purpose The purpose of this paper is to examine how user-generated positive social
electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently …

Purpose This paper aims to examine the impact of financial technology (FinTech) startups
on Islamic and conventional banking performance in Indonesia. Design/methodology …

Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …

Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …