Purpose This study proposes a literature review and, based on the findings, the authors
develop a conceptual framework, attempting to explain how technology may influence visitor …

The United Nations General Assembly approved the 2030 Development Agenda proposal,
which included 17 Sustainable Development Goals (SDGs) and 169 related targets. Many …

Purpose Omnichannel is a trend also reaching events and their participants. So naturally,
the trade fairs will be confronted with this reality of digital transformation. Given that …

This study investigates evolving perceptions and preferences among exhibitors regarding
trade fair formats, focusing on virtual, hybrid, and physical events. The aim is to understand …

The subject of this paper is the transition of exhibition activity from physical to digital and
hybrid exhibitions, with particular emphasis on how the COVID-19 pandemic will affect the …

The COVID-19 pandemic saw an increase in digitalization in various industries across the
globe including the events sector, resulting in a shift in attention toward virtual exhibitions …

Targi wystawiennicze stanowią jeden ze sposobów komunikacji bezpośredniej z klientem.
Firmy wykorzystują je w celu realizacji założeń sprzedażowych oraz poprawy wizerunku …

AbstractThe digitalization trend in the business world and the mandatory conditions that
originated from COVID-19 increased the importance of virtual fairs. Determining the direction …

This paper presents a virtual trade platform to promote entrepreneurial spirit and provide a
systemic approach to support businesses and consumers to successfully promote their …

This study gives an extensive review of the literature that exists concerning social identity
theory (SIT). This paper helps to identify the recent trends in SIT in business research gaps …