In today's globalized markets a favorable country-of-origin image (CoI) has a considerable
impact on consumers' evaluation of products originating from different countries and …

This paper surveys and reviews the voluminous research on product-country images and
their effects, with the objectives of discussing the multi-faceted nature of country equity and …

In offering fresh insights on the country-of-origin effect literature, this article provides
evidence to suggest that cognitive country image (CI) is not necessarily consistent with …

Brands play an important role in consumers' daily life and can represent a big asset for
companies owning them. Owing to the very close relationship between brands and …

Despite growing evidence about differences in the attitudes and behaviors of consumers in
emerging and developed markets, there is little research on the differences in country of …

Purpose–This study was designed to extend knowledge of cognitive processing of country of
origin cues by refining the concept of country image and investigating its role in product …

This study examines the effect of social media sharing on tourism destination brand
awareness and destination natural and service quality and also examines the moderating …

This chapter aims to portray the multifaceted dimensions of the country-of-origin images of
products and place them in the broader context of other aspects of human behavior where …

The relationship between country‐of‐origin image and brand image as drivers of purchase
intentions : A test of alternative perspectives | Emerald Insight Books and journals Case studies …

Previous studies conducted in developed countries have demonstrated that ethnocentric
consumers are more willing to buy domestic products. This study investigates the …