In Nigeria, many small and medium enterprises (SMEs) go moribund despite the efforts of
government and other supportive agents. There is a dearth of entrepreneurial marketing …

This study investigates lean principles among Nigerian entrepreneurs and SME managers
in the operational process in the aftermath of COVID-19 pandemic in Nigeria. It offers the …

Abstract Small and Medium-scale Enterprises (SMEs) often face severe challenges during
most global crises. This study utilizes metadata from 694 publications generated through a …

The small and medium-sized enterprises (SMEs) which are the backbone of any economy
are often on the disadvantaged side of the digital divide in the construction industry. With the …

Marketing strategy has been an operational focus and a method for achieving an all-
inclusive business success. The aim of this scholarly work was to determine the influence of …

The liberalization of the Nigerian financial sector inevitably resulted in the phenomenon of
financial innovation. While studies exist that investigate the effect of financial innovation on …

Effective managerial skills can play a key role in the internal governance of micro and small
businesses in Africa, enabling them to survive, compete and thrive in a dynamic business …

Abstract Sub-Saharan Africa has recently witnessed rising growth rates, but the continent is
still largely not industrialised. Mainstream empirical diagnosis has identified the paucity of …

A plethora number of literature advocates for economic diversification in Nigeria in order to
address its socio-economic challenges. The advent of the COVID-19 pandemic has …

The challenge associated with the adoption of entrepreneurial marketing model for effective
management of small and medium enterprises in Nigeria has drawn diverse views. Despite …