Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives

S Martin - International Review on Public and Nonprofit Marketing, 2017 - Springer
Health care is a tremendously expensive service that deeply impacts the daily life of
individuals. It has become crucial to understand all the factors that influence the usage of …

Social media monitoring: aims, methods, and challenges for international companies

B Zhang, M Vos - Corporate Communications: An International …, 2014 - emerald.com
Purpose–The purpose of this paper is to clarify the aims, monitoring methods and
challenges of social media monitoring from the perspective of international companies …

Strategy in the era of “swans”: the role of strategic leadership under uncertainty and unpredictability

H Adobor, WPK Darbi, OBO Damoah - Journal of Strategy and …, 2021 - emerald.com
Purpose The purpose of this conceptual paper is to explore the role of strategic leadership
under conditions of uncertainty and unpredictability. The authors argue that highly …

Setting the agenda for research on issue arenas

M Vos, H Schoemaker… - … : An International Journal, 2014 - emerald.com
Purpose–This paper seeks to contribute to the field of corporate communication by clarifying
the theoretical basis of communication in issue arenas and proposing an agenda for …

If you blog, will they follow? Using online media to set the agenda for consumer concerns on “greenwashed” environmental claims

AG Fernando, L Suganthi, B Sivakumaran - Journal of Advertising, 2014 - Taylor & Francis
Agenda-setting theory is used to investigate if consumers' online opinions on
“greenwashed” advertisements (misleading green advertisements) are influenced by the …

La comunicación del Tercer Sector y el compromiso de los jóvenes en la era digital

CG Galera, CF Muñoz… - Zer: Revista de estudios de …, 2018 - ojs.ehu.eus
Resumen Las organizaciones del Tercer Sector han encontrado en las redes sociales una
herramienta de comunicación para llegar e implicar de forma más eficaz a los jóvenes. En …

Integrating artificial intelligence into supply chain management: promise, challenges and guidelines

H Adobor, I Awudu, M Norbis - International Journal of …, 2023 - inderscienceonline.com
This paper argues that AI can improve supply chain efficiency, and transform supply chain
management by providing tools for managing the functions across all the stages of a supply …

Framing issues in the public debate: the case of human rights

N Meriläinen, M Vos - Corporate Communications: An International …, 2013 - emerald.com
Purpose–The purpose of this paper is to better understand how issues may be framed in
public debate. The outcomes of this debate affect organizations. The study is based on the …

Public discourse on human trafficking in international issue arenas

N Meriläinen, M Vos - Societies, 2015 - mdpi.com
The purpose of this study is to better understand how the complex problem of human
trafficking is addressed in international debates. How the discussion about human trafficking …

The Digital Strategies and Efficacy of Environmental Movements in Hong Kong

MM Skoric, N Zhang, C Xia, R Ling - SAGE Open, 2024 - journals.sagepub.com
Does the adoption of digital media platforms affect the success of environmental
movements? We address this question by using a representative sample of environmental …