The perseverance and agility to be transformative marketing educators have been identified
to be critical for the future of marketing education. In developing this observation further, this …

The ability to use multimethod data is an increasingly desirable skill set for business
practitioners. Projects that allow business students to practice mixed methods research …

Client projects have long been recognized for their value as an experiential learning device
and as a way to increase a wide range of skills, including critical thinking and problem …

Journalism education may be at a tipping point. It is unclear, however, what new form
curricula might take. Through an analysis of individual course titles and descriptions that …

Digital offerings represent different challenges for marketers than do traditional goods and
services. After reviewing the literature, the authors suggest ways that the marketing of digital …

This article seeks to address the gap between marketing education and marketing practice
by integrating a design-thinking (DT) methodology to the marketing research (MR) …

A novel concept for an integrated marketing communications (IMC) semester project
succeeded in meeting or exceeding course learning objectives while increasing social …

Students implemented social media campaigns to raise awareness and funds for nonprofit
organizations. Teams in one section of the course worked on a designated client-sponsored …

This exploratory study demonstrates the effectiveness of using practice-based and client-
focused active learning exercises to develop applied skills and better position the student as …

The pandemic has left students feeling unmotivated and missing class collaboration,
resulting in an opportunity to create community. Creating community often occurs when …