Attracting shoppers to shop online—Challenges and opportunities for the Indian retail sector
A Khare, A Khare, S Singh - Journal of Internet Commerce, 2012 - Taylor & Francis
The purpose of the current research is to understand the influence of normative beliefs, age,
and gender on online shopping attributes and consequently on consumers' online shopping …
and gender on online shopping attributes and consequently on consumers' online shopping …
The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
The ever-increasing prominence of social media platforms demonstrates the level of
engagement of Indian luxury consumers. This study aims to determine the influence of social …
engagement of Indian luxury consumers. This study aims to determine the influence of social …
Understanding luxury consumption in China: Consumer perceptions of best-known brands
L Zhan, Y He - Journal of Business Research, 2012 - Elsevier
This study investigates the underlying motivations for luxury consumption among Chinese
middle-class consumers by testing the relationships between psychological traits and …
middle-class consumers by testing the relationships between psychological traits and …
The silver lining of materialism: The impact of luxury consumption on subjective well-being
L Hudders, M Pandelaere - Journal of happiness studies, 2012 - Springer
Materialism is a way of life characterized by the pursuit of wealth and possessions. Several
studies have documented that a materialistic lifestyle is associated with diminished …
studies have documented that a materialistic lifestyle is associated with diminished …
What drives college-age Generation Y consumers?
Generation Y (individuals ages 14–31 in 2008) are in the marketplace with the numbers and
the purchasing power to have an unprecedented impact on the economy. Despite the …
the purchasing power to have an unprecedented impact on the economy. Despite the …
The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media
This research is a comparative study of the marketing of luxury brands by social media and
by traditional media. It examines the influence of status consumption and brand equity and …
by traditional media. It examines the influence of status consumption and brand equity and …
Materialistic consumers who seek unique products: how does their need for status and their affective response facilitate the repurchase intention of luxury goods?
It is generally known that status consumption fulfils the hedonic needs of luxury goods
consumers; affective response generated from the purchase behavior of luxury goods is …
consumers; affective response generated from the purchase behavior of luxury goods is …
Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets
This research investigated how the use of a prominent versus subtle branding strategy and
status consumption affect consumers' intention to buy luxury products across emerging and …
status consumption affect consumers' intention to buy luxury products across emerging and …
Status consumption in cross‐national context: Socio‐psychological, brand and situational antecedents
P Shukla - International Marketing Review, 2010 - emerald.com
Purpose–Limited attention has been paid to the issue of status consumption in cross‐
national context. The purpose of this paper is to address the issue of status consumption …
national context. The purpose of this paper is to address the issue of status consumption …
Status consumption and price sensitivity
This paper describes a study of status consumption and price sensitivity. The pervasive
desire for social prestige motivates consumers to pay higher prices for goods that confer …
desire for social prestige motivates consumers to pay higher prices for goods that confer …