The paper aims to investigate social commerce systems from a systems thinking
perspective. It proposes to model the social commerce process and outlines how Following …

Previous studies have largely explored corporate social responsibility (CSR) for
organization-centric outcomes to achieve organizational performance, organizational …

Purpose The internet creates ample opportunities to start a mobile social commerce
business. The literature confirms the issue of customer trust for social commerce businesses …

Although word-of-mouth (WOM) intention has been studied as an outcome variable of some
constructs such as loyalty, satisfaction, and trust in retail businesses but less attention has …

Purpose This study aims to explore the influence of electronic word of mouth (eWOM) in
social media on customer loyalty by using the information acceptance model (IACM). For this …

Purpose This study proposed a theoretical model to understand user intention to use social
commerce (SC) of an emerging market based on social experience and social technology …

Sažetak This paper aims to examine the impact of TripAdvisor reviews on behavioural
intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed …

Purpose Online brand is becoming a popular and major gateway for consumers for booking
various services specifically when they travel for several purposes. The present study aims …

A large number of customers have used traditional e-commerce portals, where there are no
assurance of product quality, display of all features, picture search, virtual chat service …

Purpose This study aims to address the factors influencing customer loyalty in social
commerce (SC) sites from different standpoints with the intention to use the “variety-seeking” …