This study focuses on the previsit stage of tourists by modeling the behavioral process
incorporating expectation, motivation, and attitude in the context of Chinese outbound …

Future research directions in tourism marketing | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Future research …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

Airbnb has grown very rapidly over the past several years, with millions of tourists having
used the service. The purpose of this study was to investigate tourists' motivations for using …

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …

This study examined the impact of eco-brand, eco-label and social media on driving green
consumption intention in ecotourism destinations. The mediating influence of motivation and …

Although various studies have addressed customer citizenship behaviors and customer
brand engagement, the effect of tourists' pandemic-related destination brand reputation …

The purpose of this research was to investigate the perceived destination personality of Las
Vegas and to examine the relationships among destination personality, self-congruity, and …

This study developed and tested a structural model in examining the effects of mainland
Chinese visitors' travel motivation, past experience, perceived constraint, and attitude on …

Previous efforts to understand and predict behavior traditionally categorize tourists into sub-
groups using socio-demographic and psychographic variables. Surprisingly, the tourism …