This study aims to analyze the effect of store atmosphere and price discounts on impulse
buying with positive emotions as a mediator for consumers at Coco Mart in Denpasar with …

Currently, organizations often take into consideration the environmental, social, and
governance (ESG) principles by following a more inclusive approach together with potential …

This study aims to examine the relationship between perceived crowding, excitement, stress
on satisfaction, and impulse purchase at the retails in Vietnam. This study performed …

Featured Application The results of this study can provide promising insights for the retailers
both in physical and future virtual stores. Abstract Virtual reality (VR) in retailing (V …

Purpose The purpose of the current exploratory study is to provide a more comprehensive
understanding of the essence of impulse buying and postulate the drivers behind it for …

Penelitian ini bertujuan untuk mengetahui pengaruh store environment, price discount dan
bonus pack terhadap impulse buying (pembelian impulsif) pada Karyawan The Body Shop …

Este estudo tem como objetivo identificar os significados atribuídos pelos portugueses ao
vinho do Porto; além disso, investigar, através de um estudo experimental, como a …

The condition of consumer behavior of ethnic Chinese mothers in Indonesia, which has
experienced significant changes due to the increasingly massive Covid-19 pandemic, uses …

The purpose of this study is to investigate the effect of environmental factors on the
atmosphere of chain stores in Iran as well as the effect of the related atmosphere on …

Berkembangnya pasar online saat ini mampu menggeser selera belanja masyarakat dari
konvensional menjadi digital, hal tersebut dipertegas dengan munculnya berbagai e …