The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

Digital marketing for B2B organizations: structured literature review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

In our study, a measure of Mobile CRM (mCRM) is adapted and applied to salespeople in a
business-to-business sales context. We propose a research model that integrates …

Purpose The purpose of this paper is to understand marketing–sales–service (MSS)
interface from the point of how social media marketing (SMM) platforms are prioritized and …

Las relaciones comerciales desde el paradigma del marketing relacional propician los
intercambios de conocimiento y por ende la innovación. En este sentido, el propósito del …

Adoption strategies of social media in B2B firms: a multiple case study approach | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Partner relationship management (PRM) is a set of methods, tools, strategies, and web-
based capabilities that a business-to-business (B2B) firm uses to manage its relationships …

Purpose Service ecosystems are becoming an important domain of joint value creation and
resource integration, and the literature in the field is burgeoning. The recent growth in the …

Purpose The spread of the Internet in the business world has led to the development of new
business-to-business (B2B) settings. Although a large number of companies have adopted …