[PDF][PDF] Social Open Innovation in Online Brand Communities with Particular Regard to the Social Exchange Theory and Brand Management
RJ Schleich, J Prell - 2015 - lup.lub.lu.se
The purpose of this study is to explore the role of brand management, specifically the user-
brand relationship in online brand communities for innovation purposes by conceptualizing …
brand relationship in online brand communities for innovation purposes by conceptualizing …
[PDF][PDF] A cultural comparison of open innovation in online brand communities
S Pahnila, K Väyrynen - 2015 - scholar.archive.org
Open online brand communities represent a significant potential for innovative ideas.
Companies are seeking ways to utilize this source of information and knowledge and to …
Companies are seeking ways to utilize this source of information and knowledge and to …
[PDF][PDF] Open Innovation in the German SME Sector—Development and Test of a Diffusion Model
H Gewald, M Birkle - Prog. Mach. Syst, 2012 - dline.info
Chesbrough (2003) described Open innovation (OI) as the new way for companies to
generate innovations. Although inclusion of external parties into the corporate innovation …
generate innovations. Although inclusion of external parties into the corporate innovation …
12. Open Innovation in the brand management context
RJ Calantone, HT Nguyen - Handbook of Research on New …, 2018 - books.google.com
Open Innovation has been emerging as an important business paradigm for at least a
decade (Chesbrough 2006). In contrast to the traditional Closed Innovation paradigm, which …
decade (Chesbrough 2006). In contrast to the traditional Closed Innovation paradigm, which …
[PDF][PDF] Social Open Innovation in Online Brand Communities with Particular Regard
J Prell, R Schleich - management, 2015 - lup.lub.lu.se
Conclusion: The findings have shown that the interpersonal relationship between users and
the brand plays an important part in the context of Social Open Innovation. Brand personality …
the brand plays an important part in the context of Social Open Innovation. Brand personality …
User co-created product's value: The case of Mujirushi Ryōhin brand community
MG Moretti - 2014 - dspace.unive.it
The purpose of this research is to understand if user can be a valuable source of innovation
in the firm's product development process by participating in the online brand community …
in the firm's product development process by participating in the online brand community …