Consumers' willingness to pay (WTP) is highly relevant to managers and academics, and
the various direct and indirect methods used to measure it vary in their accuracy, defined as …

Recent years have witnessed the rise of new media channels such as Facebook, YouTube,
Google, and Twitter, which enable customers to take a more active role as market players …

Der Begriff „Preismanagement “wurde durch die im Jahre 1982 erschienene erste Auflage
dieses Buches eingeführt. Vorher sprach man entweder von Preistheorie, als der stärker …

Marketing–der handlungsorientierte Ansatz. Marketing: verständlich und aktuell Diese
managementorientierte Einführung in das Marketing stellt die wesentlichen Instrumente …

In this article, we present and critically discuss the current and future key challenges of non-
hypothetical experimental auctions (EA) to measure consumer preferences for new food …

The increasing consideration of behavioral aspects in operations management models has
prompted greater use of choice-based conjoint (CBC) studies in operations research. Such …

Recently, Internet auction sites have begun to compete in emotions by advertising the fun
and excitement that bidders may experience during auction participation. The implicit …

Our paper addresses two gaps in research on recommendation systems: first, leveraging
them to predict consumers' willingness to pay; second, estimating non-linear utility functions …

The Internet has radically reduced the cost of collecting and distributing information.
Consequently, researchers initially predicted that the resulting price transparency would …

Measuring accurate willingness to pay (WTP) is essential for designing pricing policies,
particularly for pricing new products. Neglecting consumers' WTP may lead to unexploited …