Minimalism, which encourages people to live with fewer possessions, is an emerging theme in marketing communication that often appeals to the sustainable ideal of reducing …
Social media provides opportunities for individuals to become cewebrities by gaining fame via their presence on different platforms such as Instagram, Facebook, and TikTok. But, how …
Purpose This research aims to examine how consumer minimalism (CM), self-conscious feelings (such as consumer guilt (CG) and consumer pride (CP)) and the inclination to use …
FC Lu, J Sinha - European Journal of Marketing, 2024 - emerald.com
How social media usage and the fear of missing out impact minimalistic consumption | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
D Kala, DS Chaubey - Global Knowledge, Memory and …, 2024 - emerald.com
Purpose This study aims to explore the influence of external factors and the characteristics of young Indian consumers on their behavioral intention toward fashion clothing rental (FCR) …
YT Huang, CY Lin, TH Wang - Computers in Human Behavior Reports, 2024 - Elsevier
This study investigated the motivations of Taiwanese consumers who choose to redistribute their possessions via Give Circle, a free collaborative redistribution platform. We aimed to …
This research aims to understand consumers' motivation to purchase products in retail stores when retail shelves are either crowded or not crowded. Existing research has mostly …
Minimalism, has even become a lifestyle, widely spreads in developed countries, affecting consumer behavior. In Vietnam, minimalism is still very new, especially the minimalist …
P Piñashca, E Andres - 2023 - qasrepositorio.esan.edu.pe
El estilo de vida minimalista representa una oportunidad para enfocarse en aquello que proporciona mayor bienestar y crecimiento personal. A pesar de su creciente popularidad …