Experiences are becoming increasingly important in events and festivals, which are prime
manifestations of the experience economy. However, research on event experiences has …

For the first time Events Design and Experience draws together the relationship between
event design and the experience of consumers and participants. It explores and analyses …

This paper explores the concept of the experience economy as a basis for management and
marketing strategies in tourism destination regions. It identifies the key elements of the …

A festival implies a special use of space for both the organiser and the visitor. On the
practical level of events management, it is a series of temporary per-formance venues …

DENEYİMSEL PAZARLAMA UNSURLARININ OTELLERİN BAKIŞ AÇISI İLE
DEĞERLENDİRİLMESİ: TÜRKİYE’DEKİ 4 VE 5 YILDIZLI OTEL Page 1 DENEYİMSEL …

Purpose The purpose of this paper is to report on untold stories that not only illustrate the
creativity but also complexity of working in outdoor events. There has been global interest in …

Trade shows have been seen as the key drivers of the economic and tourism growth.
Experiences are the core of any trade show. However, research on trade shows are …

Music festivals have become an important element of cultural and touristic programmes in
Western cities. These events have several intangible impacts, including sociocultural and …

(Boogaarts 1992) are how researchers have described the festival craze that has lasted for
several decades without running out of steam. In 2019, for example, in what is known as the …

The notion of customers co-creating value with the firm has recently gained considerable
attention within the service marketing discipline. The Service-Dominant (SD) and the …