Music is the background of life, representing an international language that connects
different cultures. It is also significant with respect to economies, markets, and businesses …

The pop music market is, currently, a multi-million dollars business, with a considerable
environmental footprint. This industry is increasingly concerned about its environmental …

Strategic Management for Tourism, Hospitality and Events is the must-have text for students
approaching this subject for the first time. It introduces students to fundamental strategic …

Virtual music festivals (VMFs) are a great opportunity for the music industry to improve high
quality digital events; as an alternative consumption phenomenon, VMFs can reach hybrid …

The research output during the last two decades suggests that events and festivals are of
major importance for society both internationally and in a Nordic context. Existing literature …

Purpose The primary purpose of this research is to segment food festivalgoers based upon
their experiential value. Once those segments are found, it aims to examine whether the …

This study aims to identify the antecedents of community identity, ensuring social well-being,
a feeling of inclusiveness and a sense of belonging ensuring its core of existence. The study …

As festivals were cancelled or people were afraid of participating in mass gatherings during
the COVID-19 pandemic, the well-being effects of festival participation were missed. How …

Music festival events are now hosted all over Taiwan and attract thousands of visitors every
year, creating a massive need for festival tourism. These music festival events not only invite …

Event tourism is a rapidly growing phenomenon. Increasing numbers of events are being
attended by international travellers. In this paper, we use mobile positioning data (call detail …