Climbing the value chain: Strategies to create a new product development capability in mature SMEs
Purpose–Increasing productivity gaps and declining manufacturing bases create complex
challenges for mature small to medium enterprises (SMEs). One solution advocated by …
challenges for mature small to medium enterprises (SMEs). One solution advocated by …
[图书][B] Repositionierung von Marken: ein agentenbasiertes Simulationsmodell zur Prognose der Wirkungen von Repositionierungsstrategien
C Feddersen - 2010 - books.google.com
Page 1 Innovatives Markenmanagement -sg. CSOO Burmann und Manfred Chgeog
Christian FeCCersen Repositionierung von Marken Ein agentenbasiertes …
Christian FeCCersen Repositionierung von Marken Ein agentenbasiertes …
Turnaround management of airport service providers operating during COVID-19 restrictions
Many sectors worldwide have been impacted by government restrictions resulting from the
COVID-19 pandemic. For example, restrictions on travel have resulted in major losses for …
COVID-19 pandemic. For example, restrictions on travel have resulted in major losses for …
Strategic reorientation and business turnaround: the case of global legacy airlines
Purpose–This paper aims to illustrate how legacy airlines can reorientate to achieve sharp
recoveries in performance following prolonged periods of stagnation, decline and eroding …
recoveries in performance following prolonged periods of stagnation, decline and eroding …
The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
E Wallace, L de Chernatony - Journal of Services Marketing, 2011 - emerald.com
Purpose–This paper aims to examine the influence of the culture of the service firm on its
interpretation of the role of the brand and on the development and implementation of its …
interpretation of the role of the brand and on the development and implementation of its …
Investigating the effectiveness of repositioning strategies: The customers' perspective
An effective repositioning means the target customers have developed a positive and
favorable perception of the altered product offerings and satisfied with service delivery …
favorable perception of the altered product offerings and satisfied with service delivery …
Strategic management: A perspective on the development of the field of strategic management and the contribution of the Irish Journal of Management
P Gibbons, S Scott, C Mac Fhionnlaoich - The Irish Journal of …, 2015 - sciendo.com
The results and proceedings of the Pittsburgh conference were published in the seminal
book, Strategic Management: A New View of Business Policy (Schendel and Hofer, 1980) …
book, Strategic Management: A New View of Business Policy (Schendel and Hofer, 1980) …
[PDF][PDF] Accomplishing Organisational Turnaround through a Repositioning Strategy in a Manufacturing Context in Kenya
The study investigated how a repositioning strategy can be applied to achieve the goals of a
turnaround strategy. Thus, the study sought to establish the effect of a repositioning strategy …
turnaround strategy. Thus, the study sought to establish the effect of a repositioning strategy …
[PDF][PDF] GEOPOLITICAL REPOSITIONING IN THE INDO-PACIFIC REGION
DP Nguyen - 2024 - libstore.ugent.be
GEOPOLITICAL REPOSITIONING IN THE INDO-PACIFIC REGION: Page 1 GEOPOLITICAL
REPOSITIONING IN THE INDO-PACIFIC REGION: A COMPARATIVE STUDY BETWEEN …
REPOSITIONING IN THE INDO-PACIFIC REGION: A COMPARATIVE STUDY BETWEEN …
Monobrand Mağazacılık ve Tüketici İlişkisi: Flormar Örneği
HN Görkemli, L Matır, Ö Seki, C Çelik - … Üniversitesi İletişim Fakültesi …, 2016 - dergipark.org.tr
Küreselleşme ile artan yoğun rekabet ortamında firmaların başarıları, rakiplerine göre ortaya
koydukları farklılıklar ile yorumlanır. Pazarda ayrıcalıklı bir yer edinebilmek, tüketicinin …
koydukları farklılıklar ile yorumlanır. Pazarda ayrıcalıklı bir yer edinebilmek, tüketicinin …