This study investigates consumers' usage of online recommendation sources and their
influence on online product choices. A 3 (websites)× 4 (recommendation sources)× 2 …

Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …

As more and more marketers incorporate social media as an integral part of the promotional
mix, rigorous investigation of the determinants that impact consumers' engagement in …

This article illustrates the food image of France, Italy, and Thailand, countries known for their
popular cuisine. An online survey was conducted; the population consisted of members of …

In the digital era, consumers choose among various types of word of mouth (WOM) when
searching for product information. This research investigates how consumers allocate their …

The author explores the information needs of service consumers. In the purchase decision
process, search behavior is motivated in part by perceived risk and the consumer's ability to …

The current research systematically develops and empirically validates a scale to measure
word-of-mouth communication and investigates two forms of customer commitment and …

The research focus is individuals who have information about many kinds of products,
places to shop, and other facets of the market, and initiate discussions with and respond to …

While consumer search behavior has been studied for many years, its treatment has been
limited to purchase contexts. This article defines ongoing search as search occurring outside …

Although interpersonal word-of-mouth communication, by definition, takes place between
two people, rarely has the phenomenon of word of mouth been studied using both members …