Purpose This paper aims to examine how differently cognitive and affective country image
affects brand loyalty of smartphone brands from two developed countries in Vietnam and …

This study applies the Self-Efficacy Value Adoption Model (SVAM), which views users of
technology as customers, to explore the influence of Perceived Environmental Value (PEV) …

Cultural differences represent significant trade barriers between transitional economies and
their trading partners, which has been overlooked in recent studies. This paper investigates …

In Tanzania, a growing upper and middle classes, particularly among urbanites, exhibit
distinct preferences for higher-quality processed foods, including dairy products. This study …

This study aims to determine the factors that influence marketing strategy and marketing
performance in SMEs of souvenir food. Entrepreneurial Orientation (EO), Marketing …

The purpose of this study is to develop the concept of celebrity endorsers, and product
attractiveness to purchasing decisions with brand image as an intervening variable. A …

This study uses bibliometric analysis to investigate the complex connections between
strategic innovation and emerging market. In this dynamic subject, it highlights prospective …

The conflict between Israel and Palestine has impact on the issue of trust, product boycotts
and public awareness to leave pro-Israel products hit the world community, especially the …

This qualitative research examines the problems and tactics associated with supplier
relationship management (SRM) in Bangladesh, emphasizing the distinct characteristics that …

Change is an inevitable but difficult aspect of a growing business. Change management
models are concepts, theories, methodologies, and strategies that provide an in-depth …