The Effect of Social Media Marketing on Hedonic Shopping Value Through Online Impulsive Buying of Fashion Products (Research On Generation Z In Bandung)
FE Saputra, AR Amani - Asian Journal of Social and Humanities, 2023 - ajosh.org
This study aims to determine and analyze the influence of social media marketing on
impulsive purchases and hedonic shopping values and to analyze the role of impulsive …
impulsive purchases and hedonic shopping values and to analyze the role of impulsive …
The Mediation Impact of Customer Relationships in Influencing The Purchase Intention: A Study on Tokopedia Indonesia
J Wijaya, A Wiratama… - International Journal of …, 2024 - repository.petra.ac.id
The surge in social media users has instigated profound shifts in societal interactions.
Brands are now compelled to prioritize customer engagement on social media to influence …
Brands are now compelled to prioritize customer engagement on social media to influence …
THE INTERPLAY BETWEEN E-COMMERCE OPTIMIZATION, CONSUMER TRUST, AND IMPULSIVE BUYING IN THAILAND: A COMPREHENSIVE ANALYSIS
P Phukhang - Finansha: Journal of Sharia Financial …, 2024 - journal.uinsgd.ac.id
This study investigates the burgeoning e-commerce market in Thailand, focusing on
consumer trust, e-commerce optimization, and impulsive buying behaviors among …
consumer trust, e-commerce optimization, and impulsive buying behaviors among …
[PDF][PDF] Analisis Pengaruh Purchase Intention Terhadap Brand Lokal Fashion di Indonesia
L Lady, D Dyfan - Dialektika: Jurnal Ekonomi dan Ilmu …, 2024 - ejournal.uniramalang.ac.id
The research was conducted to analyze the influence of the intention to buy on the local
fashion brand. The data was collected through purposive sampling and dissemination of …
fashion brand. The data was collected through purposive sampling and dissemination of …