This study used bibliometric analysis and a systematic literature review (SLR) to examine
how the tourism and hospitality industries use generative artificial intelligence (GAI) …

Purpose This paper investigates the extent to which the COVID-19 pandemic has
accelerated service innovation in the restaurant sector. It explores the use of digital …

The study investigates the factors influencing tourists' online booking intentions. This study
employed structural equation modeling to evaluate the online booking intentions of tourists …

Technology has been present in the daily lives of people and organizations for a long time,
and its evolution has been constant. This evolution naturally contributes to new responses …

This study investigates the drivers of Airbnb users' loyalty. Data were collected from 343
individuals and were analysed using the partial least squares technique. The results …

The proliferation of online reviews has provoked a substantial deal of academic research,
providing proof of online reviews' influence on purchase intention in consumer behavior …

The phenomenon of religion, as a crucial element of human behaviour, is one of the main
motives for travelling. Although religious tourism movements are increasing, the behaviour …

The growth of social media and technology has given online reviews more importance and
popularity. Consumer-generated visuals (pictures and videos), together with words and …

The advent of smart technologies, particularly those associated with the Fourth Industrial
Revolution (4IR), has fundamentally restructured the delivery of services by industries …

Social media has become an indispensable marketing tool for tourism and hospitality,
emerging as critical platforms for interaction and communication between brands and …