Hospitality studies on corporate social responsibility (CSR) have largely examined its role in
stimulating positive behaviors but overlooked its role in preventing negative behaviors …

Purpose This paper aims to explore how two dimensions of trust, calculative trust and
benevolent trust, affect supplier opportunism, and further investigates how information …

Relational governance has been considered a major governance strategy to mitigate the
increasing contractual hazards in today's complex and volatile markets. In international …

Purpose Although past studies have suggested that business-to-business (B2B) interfirm
relationship management contributes to a firm's omnichannel integration, little research has …

Purpose Based on a review of the Chinese ethic of bao (reciprocity), this paper aims to study
the issue of reciprocity of trust at firm level by analyzing multiple-source data while …

In B2B markets, when firms sign contracts for transactions pertaining to the exchange of
services that are delivered over a period of time, one critical decision they make is the length …

Purpose This study aims to explore how Russian-origin immigrant entrepreneurs manage to
adapt their business-to-business (B2B) relationship management practices and moral …

Purpose Can industrial marketers afford to choose unethical strategies? To answer this
question, this study aims to use game theory to analyze whether an industrial marketer …

RESUMO A terceirização de serviços em cadeias de suprimento tem crescido
sistematicamente à medida que as empresas tendem a focar em seu core-business. Porém …

Purpose: This study aims to examine the influence of channel power and influence strategy,
in terms of non-coercive strategies, on sanitary equipment manufacturers' relationships with …