This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Many unexpected challenges not only for tourism businesses but also for travellers emerged
when current shifts in economic, technological, social, and political factors led to a sudden …

Current paper focuses on the new business models which changed and affected the tourism
industry. The scope is to identify the relative framework and the operation of these new …

Abstract In 2001 when Cooper and Lewis pointed out that “once the Cinderella of the
marketing mix—unglamorous but essential—distribution is now seen as central to many …

Data-driven marketing has emerged as a transformative force in modern marketing,
leveraging insights from data analysis to inform strategic decision-making. This chapter …

The research introduces a framework to create cutting-edge data-processing systems for
tourism business. In addition, the research studies the use of a Strategic Innovative …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …