Purpose–This study aims to propose a set of metrics in order to assess reactivity, dialogic
communication and stakeholder engagement (popularity, commitment and virality) …

A Influência do Marketing de Redes Sociais no Relacionamento Joana Maria Monteiro Pereira
Page 1 A Influência do Marketing de Redes Sociais no Relacionamento Joana Maria Monteiro …

Ze względu na dominujący charakter powiązań uczestników w sieci serwisy
społecznościowe można podzielić na towarzyskie (np. Nk. pl, Facebook. com, Myspace. pl …

This study examines the adoption of social media by Fortune 500 and Inc. 500 companies.
Comparisons between the two corporate groups are made for adoption rate, corporate …

Purpose–The purpose of this research is to identify and describe the impact of comment
spam in library blogs. Three research questions guided the study: current level of …

In the spring of 2013, the Emily Carr University of Art and Design Library embarked on a
year-long project to evaluate its social media efforts. The resulting case study discusses the …

Library 2.0 literature has described many of the possibilities Web 2.0 technologies offer to
libraries. Case studies have assessed local use, but no studies have measured the Library …

Cultural institutions have sought to develop social media as a means of engaging with their
audiences. However, there is a lack of guidance about how to effectively evaluate …

A MP Street é um grupo de atores/comediantes que produz conteúdo de comédia em
formato digital. Neste momento, estão focados no YouTube mas procuram alargar a sua …

This paper investigates possibilities of a social media application in improving student
relationship management in higher education institutions. The main goal of the paper is to …