In the last few decades, the advancement of information technology, especially in the field of
social media, has created a new paradigm in the business world. Social media has evolved …

Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …

Digital transformation has become a dominant trend in the business world in recent years.
The rapid development of information and communication technology has enabled …

Today's digital age requires entrepreneurs to effectively use technology and finance,
especially microentrepreneurs, who are a cornerstone of many Asian economies, including …

Given the rapid advancements in the digital transformation era, digital leadership has
become essential for enhancing employee performance and organizational commitment …

Innovativeness and digitalization of enterprises of various countries is fundamental to their
development and building a competitive knowledge-based economy. These issues are well …

The relationship between technology and marketing communications has grown
increasingly complex. At the forefront of this evolution stands the rise of Artificial Intelligence …

Digital transformation has a profound impact on businesses and various implications for
firms. While some effectively navigate this digital shift, harnessing the benefits of modern …

Recent research has focused on investigating the impact of sports betting inducements on
individuals' gambling behaviour. Younger people are an important demographic, as they …

This study aimed to understand the impact of digital culture on companies' knowledge and
constant commitment to digital transformation, as well as its impact on organizations as a …