[HTML][HTML] Progress on image analytics: Implications for tourism and hospitality research
Despite the increased recognition of the importance of images as a rich data source, the full
potential of images to advance tourism and hospitality knowledge, both conceptually and …
potential of images to advance tourism and hospitality knowledge, both conceptually and …
The state of selling & sales management research: a review and future research agenda
Sales research has been an on-going endeavor for over 100 years. With countless papers
on the various sales-centric topics that have been authored, there are still massive gaps in …
on the various sales-centric topics that have been authored, there are still massive gaps in …
The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion
The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …
influence consumers, and (2) if the other audiences of the same livestream can indirectly …
Way to success: understanding top streamer's popularity and influence from the perspective of source characteristics
Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
Making sense? The sensory-specific nature of virtual influencer effectiveness
The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …
influencers. The authors reveal that consumers perceive virtual and human influencers to …
Influencers'“organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
Despite the growing importance of influencers' word‐of‐mouth through audiovisual content,
little is known about its effect on consumers' brand evaluation, purchase intentions, and …
little is known about its effect on consumers' brand evaluation, purchase intentions, and …
A study on the influence of the characteristics of key opinion leaders on consumers' purchase intention in live streaming commerce: based on dual-systems theory
W He, C Jin - Electronic Commerce Research, 2024 - Springer
Drawing on the dual-systems theory (DST), this study proposes a research model that
focuses on how the characteristics of the key opinion leader influence consumers' purchase …
focuses on how the characteristics of the key opinion leader influence consumers' purchase …
The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce
B2B livestreaming has become increasingly popular, but few studies have investigated the
role of streamers in these B2B livestreaming events. In contrast to the existing studies that …
role of streamers in these B2B livestreaming events. In contrast to the existing studies that …
How do anchors' characteristics influence consumers' behavioural intention in livestream shopping? A moderated chain-mediation explanatory model
L Zhu, H Li, K Nie, C Gu - Frontiers in Psychology, 2021 - frontiersin.org
Livestream shopping has become the focus of current marketing practises, while theoretical
research on it is still in initial stages. Thus, from the para-social interaction (PSI) theory …
research on it is still in initial stages. Thus, from the para-social interaction (PSI) theory …
Visual cues and consumer's booking intention in P2P accommodation: Exploring the role of social and emotional signals from hosts' profile photos
While previous studies have examined social and emotional value through textual cues, the
precise impact of these values conveyed by hosts' facial images, as depicted in their profile …
precise impact of these values conveyed by hosts' facial images, as depicted in their profile …