[HTML][HTML] Progress on image analytics: Implications for tourism and hospitality research

L Zhan, M Cheng, J Zhu - Tourism Management, 2024 - Elsevier
Despite the increased recognition of the importance of images as a rich data source, the full
potential of images to advance tourism and hospitality knowledge, both conceptually and …

The state of selling & sales management research: a review and future research agenda

A Rapp, L Beeler - Journal of Marketing Theory and Practice, 2021 - Taylor & Francis
Sales research has been an on-going endeavor for over 100 years. With countless papers
on the various sales-centric topics that have been authored, there are still massive gaps in …

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

LM Meng, S Duan, Y Zhao, K Lü, S Chen - Journal of Retailing and …, 2021 - Elsevier
The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …

Way to success: understanding top streamer's popularity and influence from the perspective of source characteristics

Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …

Making sense? The sensory-specific nature of virtual influencer effectiveness

X Zhou, X Yan, Y Jiang - Journal of Marketing, 2024 - journals.sagepub.com
The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …

Influencers'“organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty

R Filieri, F Acikgoz, C Li, S Alguezaui - Psychology & Marketing, 2023 - Wiley Online Library
Despite the growing importance of influencers' word‐of‐mouth through audiovisual content,
little is known about its effect on consumers' brand evaluation, purchase intentions, and …

A study on the influence of the characteristics of key opinion leaders on consumers' purchase intention in live streaming commerce: based on dual-systems theory

W He, C Jin - Electronic Commerce Research, 2024 - Springer
Drawing on the dual-systems theory (DST), this study proposes a research model that
focuses on how the characteristics of the key opinion leader influence consumers' purchase …

The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce

L Liu, J Fang, L Yang, L Han, MA Hossin… - Information Processing & …, 2023 - Elsevier
B2B livestreaming has become increasingly popular, but few studies have investigated the
role of streamers in these B2B livestreaming events. In contrast to the existing studies that …

How do anchors' characteristics influence consumers' behavioural intention in livestream shopping? A moderated chain-mediation explanatory model

L Zhu, H Li, K Nie, C Gu - Frontiers in Psychology, 2021 - frontiersin.org
Livestream shopping has become the focus of current marketing practises, while theoretical
research on it is still in initial stages. Thus, from the para-social interaction (PSI) theory …

Visual cues and consumer's booking intention in P2P accommodation: Exploring the role of social and emotional signals from hosts' profile photos

TY Han, JW Bi, ZH Wei, Y Yao - Tourism Management, 2024 - Elsevier
While previous studies have examined social and emotional value through textual cues, the
precise impact of these values conveyed by hosts' facial images, as depicted in their profile …