Marketing strategies 4.0: Recent trends and technologies in marketing

R Kaur, R Singh, A Gehlot, N Priyadarshi, B Twala - Sustainability, 2022 - mdpi.com
Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

Artificial intelligence in marketing: A meta‐analytic review

P Mehta, C Jebarajakirthy, HI Maseeh… - Psychology & …, 2022 - Wiley Online Library
This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

Developing big data enabled Marketing 4.0 framework

S Mukhopadhyay, RK Singh, T Jain - International Journal of Information …, 2024 - Elsevier
Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …

[PDF][PDF] Financial literacy in family and economic behavior of university students: a systematic literature review

BS Narmaditya, S Sahid - The Journal of Behavioral Science, 2023 - so06.tci-thaijo.org
The term of economic behavior has been frequently discussed among scholars and
academicians, primarily related the shifting of economic and financial activities …

A framework for IoT and Blockchain based on marketing systems with an emphasis on big data analysis

A Aliahmadi, H Nozari, J Ghahremani-Nahr - International journal of …, 2022 - ijime.ir
In today's world, huge amounts of information affect all aspects of our lives and play an
important role in our decisions. The importance of big data in business, like other key …

Factores perceptuales del uso del marketing digital en pequeñas y medianas empresas

MCB Giraldo, LMR Londoño… - Cuadernos …, 2022 - revistas.unbosque.edu.co
Factores perceptuales del uso del marketing digital en pequeñas y medianas empresas Page 1
Cuad. Latam. de Admón. | ISSN (impreso) 1900-5016 - ISSN (digital) 2248-6011 1 Ene. - Jun. 2022 …

Big Data and Consumer Behavior: The Power and Pitfalls of Analytics in the Digital Age

C Vasilopoulos, L Theodorakopoulos… - Technium Soc. Sci …, 2023 - HeinOnline
The advent of digital technology has transformed the way businesses interact with
consumers, providing an abundance of data that can be harnessed to improve the customer …

The era of digital trade: Exploring new mechanisms and threshold effects for green upgrading of manufacturing companies

Z Wang, J You, T Li, Y Zhang - Journal of Environmental Management, 2025 - Elsevier
The green transformation of manufacturing companies is of strategic importance for
promoting sustainable development, optimising energy structure and improving …

[PDF][PDF] The Mapping of Electronic Commerce Issues and Consumer Protection Policy in Indonesia

MM Mubarok - Journal of Economics, Business, & Accountancy …, 2022 - core.ac.uk
In the post-economic crisis in 1998, Indonesia experienced significant economic growth.
Public consumption activities have become vulnerable due to open economic activities. In …

Strategies to Enhance Educators' Soft Skills: The Role of Managers

A Al-Sa'di, E Ahmad, P Yamjal… - 2023 IEEE International …, 2023 - ieeexplore.ieee.org
This study explores the role of managers at New Zealand's Institutes of Technology and
Polytechnics (ITPs) in developing their educators' soft skills. Soft skills are interpersonal …